People don't always make decisions right away. They may want to check out other web sites before buying. They may procrastinate because they're busy and in a hurry. Therefore, you have to stay in touch with your prospects regularly so they'll mailing list remember you when they are ready to buy. Another reason they may not buy right away is because they don't know you yet. You haven't built rapport and trust yet. You have to develop relationships and show that you know what you are talking about. To build trust, you must provide your subscribers with helpful information that is related to the products and services you're selling. You have to keep contacting prospects until they buy from you. Marketers know that typically mailing list a prospect must hear a message an average of seven times before they will buy. If you give up too soon, you'll be losing many sales. It's important to motivate potential clients to give you their email address so you can contact them on a regular basis. If they leave your web site without giving you their email address, you're losing your chance to sell them. Building your own list provides highly targeted, responsive leads. People who sign up for your free newsletter or report are your mailing list best prospects. They are interested in your information and they will be a lot more responsive to your recommendations and offers than purchased leads. If you have your prospects' email addresses, you can keep in touch with them and start building a relationship.