A landing page is a commonly used marketing term Special leads for the first page that users land on when they click a link from external sources, such as an advertisement or email. They click the link, taking them to a specifically created page with the intent of getting them to take action. The goal for any business is to get the online users to then make a conversion, such as purchasing a product or filling out an enquiry form. channable-campaign-june-2022 A Special leads landing page should stand out to visitors and be user-friendly. It needs to encourage and tell the visitor exactly what they should do next and allow it to be done in the easiest way possible. Customers who are engaged enough to want to contact you Special leads can still drop away if the contact forms are not easy to find, for example. In this article, we’ll show you what elements to include and how to include them to create the perfect landing page that increases average session duration and maximizes conversions! Creating a landing page is such a beneficial way for any sized business to showcase its products/services to users, faster. Engaging Special leads Headers To start with, your landing page should have a clear header that is visible and legible. The header should say exactly what your unique selling Special leads point is for the product or service you are offering, this should include something short but catchy, could be a relevant company slogan. After the header, it could be useful to include a sub-header to expand on what you are intending to do on the landing page and more about your business. Take a Special leads look at our dedicated digital marketing agency for an example of how to achieve this. Link here. Imagery, Video & Other Forms of Media No one wants to see a webpage without visual elements.