Aug 02, 2022
Through innovative new platforms, such as LTK Creator Shops™, LTK’s app-based storefronts, each curated by content creators, brands and creators are able to optimise the way that they utilise social media platforms to grow a shopping audience. LTK Creator Shops™ enables consumers to quickly search and identify anything styled by their favourite creators, which can then be easily purchased through LTK. Having a centralised shop also benefits creators by removing the need for them to manage multiple online stores. Consumers who visit these flagship storefronts are high-intent shoppers, looking to browse and buy items as styled by their favourite creators. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. LTK has also seen a significant rise in shoppable video content across social platforms and in the LTK shopping app for its ability to dimensionalise creator content and make shopping more engaging. The social platforms most used by influential shoppers, from LTK’s 2021 Influential Shopper study, heavily revolve around video content and include Instagram, Facebook, YouTube and TikTok. TikTok in particular is performing well, as it allows creators’ short-form video content to remain up longer, giving creators more time to reach their audience. Why should social media users shop via LTK compared to, for example, Instagram? With an abundance of social media platforms to choose from, searching for inspiration and contextualised products tailored to their personal taste is not a straightforward process for consumers. This has become even more apparent over the last 21 months as, during the pandemic, consumers have faced an overwhelming influx of ads and online communications on their social feeds.