Discussion about digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do followers know they are being followed? And should marketers stop following followers? Episode transcript welcome to delivering, a podcast about design, strategy, copywriting, development, and the email marketing industry. I'm your host, jason rodriguez. Delivery is brought to you by litmus, the only platform professionals trust to help you email with confidence, every time. Over 600,000 marketers use litmus tools to create, test and analyze better email campaigns faster. Visit litmus.Com to start your 7-day free trial of litmus and start sending better emails today. Be sure to subscribe To delivering on itunes or spotify to listen to future episodes and join the conversation on twitter using the hashtag #deliveringpodcast. First things first: in this company mailing list episode of delivering, I'm going to talk about digital privacy. I have a lot of feelings about this and the larger issues around what is generally referred to as surveillance capitalism. These feelings are often contradictory and confusing. As a human being, Value privacy and expect privacy to be a natural right. As a marketer, I understand the need for behavior tracking in many cases and how beneficial it can be to get to know your customers better and tailor their experiences to deliver value. As an idealist, I would like a world where there are viable, large-scale alternatives to surveillance capitalism in online publishing and email marketing. As a pragmatist, I recognize that, at least for most people, these alternatives simply don't exist. I told you it was confusing. I put this disclaimer up front because I'm still working through a lot of these ideas and feelings. I have mixed feelings about digital privacy, as I'm sure many of you do. While I'm going to talk about the recent discussion