Apr 04, 2022
Scott Stratton describes it perfectly in email list his book, Marketing. He says it's not solely ROI (Return On Investment), an accurate and commonly used measure, that drives email list business success; it's more ROR (Return On Relationships) which Marketing cultivates that produces the greatest outcome; and that is really hard to calculate email list tangibly. Therefore, the buck stops with Marketing to overcome this 'gap of undervaluation. The Board won't decide to include and appreciate Marketing with email list no evidence- it must be proven and justified as an asset, both in and outside of the Boardroom. Marketing's role is to externally communicate to unpredictable email list Human Beings; you cannot plug in lines of accurate code with people to have them all behave in a way profitable to a business; some email list of the segment will reject the message, others will love it email list, more still will misinterpret the campaign and others will be too busy to even notice. There is no perfect solution to a problem when working with people, whether they are running organizations or individual email list consumers, hence the misconception and resulting undervaluation of the role of Marketing in an organization. Marketing: Helping Guide The Submarine Therefore, it's time to dispel these misconceptions and take Marketing off the side-line email list. Marketing needs to be seen not as an offshoot of support to the Operations/Sales teams, but as a strategic partner worthy of valuable contribution in the Boardroom.