With this strategy, the number of Canada Goose consumers in the US increased in an increasing rate, but because the base number was small only people who had connections to Europeans and movie crews, the raw number of increase was not significant enough to occupy the mainstream market or bypass the tipping point. However, with the higher and higher exposure on www.canadagoosesaler.com magazines, television, and Internet around 2013, suddenly people got introduced to the brand no longer only by seeing people they actually knew in real life. The public personalities became part of the "neighbors" as well, so more and more people outside of the original clusters began to buy Canada Goose.
FIT Trillium, like the Mystique Parka I reviewed earlier this month, has a regular fit-which means that, in your "normal" size, you will have room for heavy sweaters and scarves. Sizes run from XXS to XXL (translated into numerical sizes 0 - 20). I am wearing a standard size XXS here, which zips up easily with two heavy layers and a scarf underneath.
It was nice to compare the two side by side and see what I do and don't Canada Goose Vests like. But the issue was I didn't like the jacket. I kept it for a few more days only wearing it in my apartment deciding what to do, and I just didn't find myself reaching for it to go out, so I sent it back.
When I was 14, come Friday night, I'd meet my best friend at the movies. We practically spent our entire weekends there. We weren't particular about what was playing; like all teenagers, we just wanted to get out of our houses.