Such as the three-table Longmen Array, Liushen Leilei Reading Jin Yong, etc., the head is large in the relatively vertical field. Most of the "central" content producers have difficulty in having the possibility to pay. Most platforms will also adopt a free model, relying on advertising to make money. The model of making money from advertising is very important to the number of users, the number of readings, and the number of subscribers. Therefore, once the "head" content providers start charging, many users may migrate to the free "central" original content. In fact, the subscription account itself is more like an electronic magazine born in WeChat. Although this statement has a sense of age, it does indeed undertake such a demand, but it only adds new forms of voice, video and message interaction. In this sense, the WeChat content ecology has a "paid gene". However, under the free thinking of "the wool grows on the dog and the chicken pays the bill", people sms marketing service have not formed the habit of paying for information. Now, having experienced the baptism of "knowledge payment wave", users no longer resist paying for high-quality content. Even under the flood of information,
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