Not very self-serve Padani's site follows the general approach of most online shops. But then the buying process requires you to contact them. Not very self-service. Many customers don't want to be bothered by a sales representative or faced with a pushy pitch. They will simply go to another store, where they can buy directly. Advertising Continue reading below GoCardless had the same issues. Their customers had to request a personal phone call for information about their product. When Shout Agency changed its approach to offering a recorded demo, it increased GoCardless conversion by 139%. On the other hand, we can find some positives in Padani's buying process. You can request a quote directly from the category page, not just from the product description page. If you move your cursor over the image of the desired product, the Buy Item button will appear.
In situations where you know you fax list want an item, it does indeed speed up the buying process. Another thing that Padani does well is that you don't have to register before requesting a quote, unlike many e-commerce stores. Padani category page has calls to action at least The Padani category page has calls to action, at least 3. Display of products that are not for sale It sounds obvious, but it's surprisingly not: display only the products you actually sell. I'm not talking about out-of-stock products (we've covered e-commerce inventory hold issues here). I mean you shouldn't post items that are (i.e. it's not just a temporary out of stock) . For example, on Padani's website, you can see photos of items that don't even have a product category page. You can't find these colorful flower jewelry anywhere on the site!
Palmiero brand: products shown are not available Palmiero brand: colorful flower jewelry shown is not available at all Padani probably just thought they were making a pretty page, but didn't realize people were clicking on the product photos in the header. This is why I always encourage e-commerce stores to run usability tests regularly. This is the kind of thing you can find out through even very cheap usability testing, crowdsourced usability testing. Advertising Continue reading below 4. Unclear category labels Suppose you are trying to buy a leash for your dog. Your eyes quickly scan Shopdog Boutique's list of categories, but you see no leash there. You click on Collars and Harnesses because that looks like the closest category to what you are looking for.