Marketing and six ways to buy email database solve them Posted: 2021-05-14 A well-crafted marketing strategy is one of the most elusive assets in an MSP's portfolio today. What are the marketing challenges that MSPs typically face and how can they be overcome? The cookie crumbles. And we're not talking about the stuff your grandma cooks over the weekend. Brands have been using online cookies to track their website visitors for years.
But now, with browsers cracking down on buy email database third-party cookies - Firefox and Safari had done this before and Google announced it would remove them on Chrome by 2022 - what does this mean for you as a provider? of managed services (MSP)? If you're an MSP who has thrived on third-party or individual data for accurate online audience targeting, that's bad news.
In fact, it's not just the cookies, but the buy email database pie is getting smaller and the table more crowded for MSPs when it comes to marketing - whether it's new technologies and innovations that have opened up new options for customers, or the ongoing digital revolution that has accelerated several times since the pandemic. A well-crafted marketing strategy is one of the most elusive assets in an MSP's portfolio today. “