Assumptions: Ad copy with a question rather than a statement in the first Industry Email List headline will provide better CTR. What we've changed: Adjusted ad text for Headline 1 of all draft ads to be question-based. Results: Decision: This experiment lasted 18 days. CTR increased by 1%. The results were not significant, so we decided not to apply. Industry Email List What we learned: There was no performance boost from having question-related ads rather than statement ads in a general sense.
These had to be adjusted on a case-by-case basis, depending on the search query and ad. 2. Responsive Search Ads Assumptions: Responsive search ads Industry Email List will deliver better CTR than static search ads. What we changed: We introduced Industry Email List responsive search ads in the campaign draft. Results: Decision: This experiment lasted 47 days. CTR increased by 1%. The results were not significant. We decided to apply the results anyway because responsive ads don't hurt performance and were a new feature that allowed us to rotate more ad content.
What we've learned: Despite the lack of a performance boost, we're seeing people interact well with this new ad type. We were able to minimize the Industry Email List risks through experience. We continued to monitor these types of ads once the implementation and performance were optimal. 3. Landing Page Changes Assumptions: Adjusting the hero image Industry Email List on the landing page from male to female will increase conversion rates. What we changed: Adjusted the hero image. Results: