At that time, the core business of the team was luxury bag leasing, and the front-end included independent APP, WeChat applet and Alipay applet; after burning money and exploration, the project was positioned as a platform, and half of the platform's commodity leasing packages were provided by suppliers and the other Half are purchased by the company itself.
However, in the actual operation process, the service priority of offline suppliers who provide rental packages is their offline business; for example, for a Louis Vuitton handbag, while the supplier is renting on our platform, offline It also supports sales. When the bag is bought offline, if it is not removed online in time, the rental order will not be able to be shipped.
The user's package plan was interrupted, resulting in user complaints and dissatisfaction scenarios abound. In addition to several other reasons (sensitive information is inconvenient to say), the company later removed the supply mainly from institutions. business, and instead embrace individual package owners.
Figure 1 - Description of the leasing business
There are several benefits of hugging a bag owner:
The package owner's package is inspected, authenticated, maintained and shipped by the main warehouse, which can ensure the user's package experience;
The package owner is not as strong as the agency, and there is a lot of room for cooperation and negotiation. The platform has more advantages in profit sharing. For example, the package owner will share 12% of each order, while the agency should share more than 20%;
Finance is simple. First of all, the account process between the institution and the platform is complicated, and various ticketing services are required, and no ticketing is required for settlement with the contractor; secondly, the institution needs to guarantee the minimum rent, and the platform must pay the rent if it cannot be rented country email list out, but the contractor does not need this. Part of the rent, all financially simpler;
The prerequisite for the establishment of the leasing business is that the residual value of the rented items is high enough. If the luxury bag is not damaged obviously during the process of multiple circulations; it will still have a high residual value within a few years, even if it is two times. It is not a loss to resell it, which has also resulted in a lot of fake goods in the luxury market, and the high profits have made many people take risks to enter the luxury cost industry.
The team I once worked for built a luxury warehouse for the purpose of "fidelity" and "maintenance". The package owner who settled on the platform must send the package to the headquarters and go through a series of processes such as identification, quality inspection, maintenance, valuation, and listing. Only then can a package be rented on the platform, which also enables the "unlimited refund" project we are going to talk about to start logically.