To do this, the bot has a limited crawl budget. The number of crawled and indexed pages depends on the page rank of the respective website, as well as how easily the bot can follow the links on the website. Advertising Continue reading below An optimized website architecture will greatly facilitate the task of the bot. In particular, flat hierarchies help ensure that the bot accesses all available web pages. Just as users don't like having to spend more than four clicks to get to the content they want, the Google crawler is often unable to crawl great depths of directories if the path is complicated. Crawling can also be influenced by the use of your internal links. Regardless of the navigation menu, you can provide the bot with hints on other URLs using in-text deep links. This way, links that point to important content on your homepage will be crawled faster. Using anchor tags to describe the link target gives the bot additional information about what to expect from the link and how to rank the content.
To make the bot crawl your content faster, define your headers logically using h-tags. Here you need to make sure to structure the Photo Background Removing tags in chronological order. This means using the h1 tag for the main title and h2, h3, etc. for your subtitles. Advertising Continue reading below Many CMSs and web designers often use h tags to format their page header sizes because it's easier. This may disrupt the Google crawler while crawling. You should use CSS to specify font sizes independent of content. 3. Avoid forcing the robot to take detours Orphan pages and 404 errors unnecessarily stress the crawl budget. Each time the Google crawler encounters an error page , it cannot follow any other links and therefore has to go back and start over from a different point.
Browsers or crawlers are often unable to find a URL after website operators remove products from their online store or after changes are made to URLs. In such cases, the server returns a 404 (not found) error code. However, a high number of such errors consumes a large portion of the bot's crawl budget. Webmasters should ensure that they regularly fix these errors (see also 5 – Monitoring). Orphan pages are pages that do not have internal inbound links but may have external links. The crawler cannot crawl these pages or is suddenly forced to stop crawling. Similar to 404 errors, you should also try to avoid orphan pages. These pages are often the result of web design errors or if the syntax of internal links is no longer correct.